Priefert is a family-owned American company, founded in 1964 by Marvin Priefert, that manufactures farm, ranch, and rodeo equipment. It started with Marvin's invention of a self-locking headgate and has since grown into a global leader in livestock handling and rodeo equipment, known for quality, safety, and innovation. Beyond its core offerings, the company has expanded into other areas, including steel production and logistics.